Neoladysia

Presenting traditional cloths through contemporary ready-to-wear wardrobes.

In the last Jakarta Fashion Food Festival, remains a few works by several designers who offer interesting ideas. In accordance to the theme of cultural heritage, the designer tried to create using traditional cloths. Like the one done by Musa Widiyatmojo. This year he presents the ready-to-wear wardrobe collection under his owned brand: M by Musa.

As on of the Indonesian elite designers, Musa always wish for his designs to be wearable by every community of all ages. He also has the philosophy that fashion is not just to enjoy, but to wear comfortably. Located in the Harris Hotel, Musa’s wardrobe show was held by presenting 100 pieces of ready-to-wear wardrobes. In his remarks prior to the show, Musa claimed that the theme this time was Neoladysia, meaning Asia’s new lady.

The theme was Musa’s idealism manifestation in portraying current Asian women. Asian women are born based on the strong culture or tradition in their lives, such as the varied cultured of every region. Musa believed that the dressing pattern of each woman also has their own uniqueness, moreover when the feminines wear traditional cloths handed down generation to generation. The thing is, nowadays, the unique traditional cloths are rarely worn. Traditional clothing is often seen during traditional ceremonies.

Neoladysia, is an answer to the rare use of the traditional cloths. As a designer, Musa wishes modern women to still look beautiful in traditional cloths. The wardrobe presented also seemed to serve as the solution to continue preserving the traditional cloths, applied in various ready-to-wear outfits. Even more was the combination between traditional elements with dominating Western wears.

”I present easy to wear fashion, not a hassle when worn in daily activities, for fashion is about fun and personality that has to be shown, and we should have the confidence,” explained the designer who graduates from the Fashion Design Drexel University in Philadelphia-USA.

In his collection, Musa showcased fashion with pieces of traditional cloths or traditional way pf dressing. Such as explained, dressing in traditional cloths  does not always have to be a hassle or boring. He wishes the ladies to get a new sense of feel while wearinf a dress with traditional elements intact. Those such as shirts, blazers, mini and midi gowns, and others; are presented with simple  cuts, but the modifications by using traditional cloths such as the songket, batik, woven, and sari from India makes the wear more ethnical.

Not only using Indonesian traditional cloths, Musa also slips in the Asian women dressing manners. Several wears such as the kimono wrap, Japanese Obi, Korean Hanbok collar, Chinese Cheongsam, to the kebaya cut blouse were displayed. Not to mention the accessories that Musa put in those are made of fabrics like the scarves, belts, and loose-wears in the Neoladysia collection. ”I am trying to offer the M by Musa collection to be worn by women from ages 20 to 60. With a variety of clients, I am trying to produce outfits that anybody can put on,” Musa revealed.

For color, such as his previous collection, Musa plays more in the tones black, white, maroon red, and gray. The reason for the simple coloring is taken from the customers who have been wearing his works. The Neoladysia collection M by Musa is the third collection after the first ready-to-wear line was introduced, and the entire outfits can be found in the M by Musa outlet located in several malls, including The Catwalk of Kelapa Gading 3 Mall.